Business Development

Hiring Where the Talent Isn’t: Labor Markets in Indonesia’s Smaller Cities

Blog (English), Business Development, Education Economics & Policy, Labour Economics & Policy, Public Policy, Urban Policy /

After graduating from NUS, I returned to the company I co-founded to lead a small team called the ‘Acceleration Task Force’, which combines corporate strategy and business transformation. One of my early tasks here is building the Human Resource Department from the ground up, as it has been three years since we last had one […]

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The Generalist Trap: Why Specialization Matters for New Businesses

Blog (English), Branding, Business Development, Digital Marketing /

Two weeks ago, a startup founder came to me with a puzzle: their traditional marketing was working well, but their digital presence was getting zero traction. One look at their website and social media told me everything. They’d fallen into what I call the generalist trap, one of the most common pitfalls I’ve observed while

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